The four steps
- Talk. We have a call, get to know your charity and what you’re raising for, and see whether we can work together — no cost, no obligation.
- Foundation. We build the tracked donation funnel, so every gift is measurable and every campaign has somewhere to send people.
- Launch & scale. Google and Meta campaigns go live — tuned to real donations, not vanity clicks — and we grow what works.
- Report. A clear monthly report: donations raised, what changed, what's next.
01 · Digital Foundation & Readiness
Nothing else works until the donate journey does. It’s the step that decides whether people who already want to give actually complete their gift.
Ads can only ever bring people to the door. If the donate page fights their phone, asks for too much, or hands them to a third-party platform without warning, the gift doesn't happen — and worse, you never find out where it broke.
So we start by making the journey work and making it measurable:
- A donate flow rebuilt to convert — fewer steps, mobile-first, no dead ends.
- Conversion tracking wired properly, including across to your donation platform, so a gift is attributed back to what caused it.
- Landing pages built for specific appeals, rather than dropping every visitor on the homepage.
- A baseline you can actually read: what a donor is worth, and what it costs to reach one.
The outcome: every donation becomes measurable — which is what makes everything after this step possible.
02 · Google Ads Management
Intent, captured. People are already searching for causes like yours — this puts you in front of them at the moment they decide.
Search is the highest-intent channel there is. Someone typing your cause into Google has already done the emotional work; they just need to find somewhere to give. We build and run the campaigns that meet them there.
- Keyword and audience research grounded in how donors actually search for your cause.
- Ad copy written to earn the click and set up the ask — then tested against itself.
- Bidding tuned to donations and donation value, not clicks or impressions.
- Ongoing management: what's wasting money gets cut, what's raising money gets more.
The outcome: in the account we show on our results page, this channel returned S$34,076 in tracked donations from S$3,609 of spend in a single month.
What we need from you
Far less than a new hire would need. In practice:
- A short kick-off conversation so we understand the cause properly, not superficially.
- Access to your website and donation platform so we can fix the flow and wire up tracking.
- Approval on the story and the creative — it's your cause and your voice, and it stays that way.
- Roughly an hour a month to read the report and tell us what you're aiming at next.
We run the ad accounts, the tracking and the optimisation. Your Stripe, your bank account and your donor data stay entirely yours.
The commercial side, plainly
You pay nothing to start — no setup fee, no retainer. We're paid from the new donations the engine generates, never from the giving you already had. The exact terms are walked through with you on a call before anything is due, so there are no surprises and nothing is buried in a footnote.
It means our incentives point the same direction as yours: the only way we do well is if your cause raises more than it does today.
03 · Meta Ads Management
New donors, at scale. Facebook and Instagram reach the people who would give to you — if they had ever heard of you.
Search only captures existing demand. Paid social creates it: it takes your story to people who match your donor profile but have never encountered your cause, and it brings back the ones who visited and didn't give.
The outcome: in the same account and the same month, Meta returned S$17,005 in tracked donations from S$5,305 of spend.